As with most things, one of the key aspect of SEO is consistency. This may well apply to all aspects of your SEO strategy, however today I’m referring to your content specifically and the naming conventions used throughout your site. We often come across clients that...
A few homepage optimisations can have a large and positive impact on visitors to its site, which can ultimately lead to increased leads and conversions.
Simply put, a landing page is a smart marketing tool that generates leads for businesses by inviting visitors, usually with an offer, to complete a form or make a phone call. It directs visitors from a link contained in sources like PPC (pay-per-click) advertising,...
Increasing leads and conversions are usually the first things businesses want to improve on their website.They set up campaigns such as Google AdWords or Facebook to drive a lot of traffic to their home page or landing page without a clear strategy to maximise the ROI...
Mobile and tablet data usage is estimated to increase more than 8 times by 2020. Given the significant increases in mobile searches, Google is moving to mobile-first search indexing over the coming months. A search index is a collection of web pages that a search...
I had a conversation with a friend recently and it has stuck with me. On one hand, I was pleased that he referred a potential client but, on the other, he didn’t manage to find out any information about them beyond needing SEO. All he said they asked was, ‘Do they (an...
Whatever your business goals, Search Engine Marketing (SEM) should be considered as part of your marketing strategy. Correctly managed, the benefits of SEM are significant. Briefly stated, SEM is the process of increasing website traffic by purchasing ads on search...