5 Recommendations to Optimise Your Business’ Homepage

For an existing business, a few homepage optimisiations can have a large and positive impact on visitors to its site, which can ultimately lead to increased leads and conversions. For a minor financial investment, the potential outcomes can be game changing. Here are...

3 Landing Page Benefits for Increased ROI

Simply put, a landing page is a smart marketing tool that generates leads for businesses by inviting visitors, usually with an offer, to complete a form or make a phone call. It directs visitors from a link contained in sources like PPC (pay-per-click) advertising,...

How a SEO Diet Makes a Difference

I had a conversation with a friend recently and it has stuck with me. On one hand, I was pleased that he referred a potential client but, on the other, he didn’t manage to find out any information about them beyond needing SEO. All he said they asked was, ‘Do they (an...

3 Key Benefits of SEM

Whatever your business goals, Search Engine Marketing (SEM) should be considered as part of your marketing strategy. Correctly managed, the benefits of SEM are significant. Briefly stated, SEM is the process of increasing website traffic by purchasing ads on search...