SEO – Content Structure

SEO – Content Structure

As with most things, one of the most if not the most important aspect of SEO is consistency. This may well apply to your SEO strategy however today I’m referring to your content specifically and the naming conventions used throughout your site. We often come across...
Prioritising your Digital Budget

Prioritising your Digital Budget

Recently a friend of mine has been house shopping, open homes, auctions and a lot of sifting through online listings. One particular part of his story stood out though, he had found a great looking house online, description and pictures looked very appealing although...
Creative Campaigns Still Stand Out in a Digital World

Creative Campaigns Still Stand Out in a Digital World

More and more we are seeing marketing budgets and businesses’ advertising budgets being pushed to Digital, whether it be Google AdWords, Facebook, Instagram or a new website. It’s fair to say this is where the ROI is these days however digital advertising is not a...
Content in 2021

Content in 2021

With the start of a new year many businesses will be looking to refresh their content, launch new products and generally have their messages cut through to their audience. Coming off a year where many businesses have leaned on the online space even more, this has...
5 Recommendations to Optimise Your Business’ Homepage

5 Recommendations to Optimise Your Business’ Homepage

For an existing business, a few homepage optimisations can have a large and positive impact on visitors to its site, which can ultimately lead to increased leads and conversions. For a minor financial investment, the potential outcomes can be game changing. Here are...