Mobile-First Marketing in 2017

Mobile and tablet data usage is estimated to increase more than 8 times by 2020.

Given the significant increases in mobile searches, Google is moving to mobile-first search indexing over the coming months. A search index is a collection of web pages that a search engine identifies, primarily through crawling the web via links. These results are then displayed back to the end user on the search engine results pages (SERPs) when they perform a Google search query.

Until now, Google has crawled the web from a desktop (browser) perspective and is now moving to crawl the web from a mobile perspective. This preference to rank mobile-friendly sites above desktop sites highlights the importance of mobile design.

Designing for both mobile and desktop is more critical for effective marketing than ever. Businesses and marketers need to ensure that content effectively engages visitors, prospects and customers on every digital platform. For instance, an enquiry form on a desktop may appear as a click-to-call action on mobile instead.

Moreover, Google’s shift to mobile-first search indexing requires businesses and marketers to shift to mobile first-design and user experience. This requires design that offers users a convenient, secure and reliable experience.

To ensure your business is ranking where it should, generate leads and ultimately grow, a mobile-first mindset is essential. To understand how your website is equipped to a mobile-first digital channel, contact Suits Digital and get started with a free consultation.

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