Whatever your business goals, Search Engine Marketing (SEM) should be considered as part of your marketing strategy. Correctly managed, the benefits of SEM are significant.
Briefly stated, SEM is the process of increasing website traffic by purchasing ads on search engines, i.e. paid search, whereby specific ads appear at the top and bottom of Google search results.
In this post, we outline 3 key benefits of SEM.
- Increased ROI via targeted Ads. With paid search, the ads displayed in the results can be edited, tested and improved to increase their effectiveness. This allows marketers to understand and target specific key words and phrases for more cost effective campaigns. Moreover, tools available allow marketers to test campaigns to determine the best key words, phrases and combinations for conversions.
- Cost Effective Brand Awareness. In addition to targeted ads, paid search allows for cost effective branding of your products and services. Consumers are more likely to trust brands that appear on the first search results page. If your ad appears here, there is a higher likelihood of referring your brand to others.
- SMART Metrics. Paid search offers in-depth analytics tools, such as Google Analytics, to easily track and analyse the effectiveness of your campaigns. This allows marketers to edit campaigns, including key words and budgets, to directly align to business goals.
Paid Search as part of your marketing strategy will deliver you measurable results so that ROI can be identified, and hopefully increased. Suits Digital can help you align your business goals with a robust and scalable Paid Search plan. Visit us today: https://www.suitsdigital.com.au .