Case Study

Momentum Industrial Organic Leads Growth

Momentum Industrial is a full service Industrial Engineering company with specialist capability in both Mechanical and Electrical services. It has been in operations for 4 years and has experienced significant growth in its client base in the last 12 months.

Suits Digital was engaged in July 2020 to enhance a relatively simple website into its core leads channel to not only support but extend the growth of the business.

Details

Compay Name: Momentum Industrial
Date: January 2021
Website: www.momentumindustrial.com.au

The main objective of the Momemtum Industrial website is to increase reach and generate new-business leads through organic search and end-to-end uplift to on and off-page SEO.

Challenge and Approach

Momentum Industrial’s early website was effectively a brochure ware site with traffic limited to referrals.

Suits Digital completed a review of the site and proposed a digital marketing strategy that focused on the following key outcomes:

  • Attract new business via organic growth;
  • Promote full-service Industrial Engineering capabilities with targeted keyword campaigns;
  • Increase mobile and social engagement.

It’s worth noting that SEM (paid search) was not included in the budget.

“Since engaging Suits Digital our website traffic and leads have increased and we now have an online presence. This is important as it has allowed us to scale our business and engage bigger clients, both interstate and internationally.

Suits also provides ongoing support with fast SLAs, which allows us to focus on our key business and operations.

Shean McDermott

Founder and Director, Momentum Industrial

Targeted Keyword Campaigns & Organic Search (SEO)

Targeted keywords specific to key business services and capabilities were implemented across the site and off-page SEO configurations were done. Page 1 rankings were achieved within month 1, with rankings between 1-3 achieved in months 2 and 3 for core keyword sets.

Mobile and Social Engagement

While it’s a given that a mobile responsive site is a necessary ingredient to a web presence, in the industrial engineering space there is still the traditional bias towards desktop users.

Suits prioritised desktop and mobile development equally and up traffic on all device types.

The key to staying ahead of competitors in the SEO space is constant work and strong content across all channels, which Suits continues to support to grow.

Results

Suits Digital aims to plan, implement and measure results to ensure constant growth.

%

Increase In organic website Traffic

%

Increase IN Web Leads

%

Increase in phone sales enquiries

The Momentum Industrial Website

View some of the key pages for Momemtum Industrial.

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