5 Recommendations to Optimise Your Business’ Homepage

5 Recommendations to Optimise Your Business’ Homepage

For an existing business, a few homepage optimisations can have a large and positive impact on visitors to its site, which can ultimately lead to increased leads and conversions. For a minor financial investment, the potential outcomes can be game changing. Here are...
3 Landing Page Benefits for Increased ROI

3 Landing Page Benefits for Increased ROI

Simply put, a landing page is a smart marketing tool that generates leads for businesses by inviting visitors, usually with an offer, to complete a form or make a phone call. It directs visitors from a link contained in sources like PPC (pay-per-click) advertising,...
How a SEO Diet Makes a Difference

How a SEO Diet Makes a Difference

I had a conversation with a friend recently and it has stuck with me. On one hand, I was pleased that he referred a potential client but, on the other, he didn’t manage to find out any information about them beyond needing SEO. All he said they asked was, ‘Do they (an...