Case Study
Top End Medical – Digital Marketing
Top End Medical is one of Darwins premier medial centres providing healthcare clinics across five locations with both GPs and Specialists. Top End Medical focuses on high quality healthcare for the whole family with affordable bulk billing.
Suits Digital was engaged in March 2021 to both manage the existing websites and enhance core digital lead channels to support and extend the growth of the business. Since then our partnership has extended into SEO, SEM/Google advertising, collateral and brochure development and complete digital marketing solutions.
Details
Compay Name: Top End Medical
Date: July 2021
Website: www.topendmedicalcentre.com.au
The main objective of the Top End Medical Centre website is to deliver information on clinic services and allow patients to book an appointment.
Challenge and Approach
Suits aim to increase reach throughout Darwin and generate new patients through the Top End Medical website using organic search (SEO), advertising (SEM) and digital marketing.
Top End’s website was in place however lacked content and a clear path for patients to access clinic information and book an appointment at their desired clinic location.
Suits Digital completed a review of the site and proposed a digital marketing strategy that focused on the following key outcomes:
- Attract new patients via organic growth;
- Promote full-service health capabilities with targeted keyword campaigns;
- Increase mobile engagement;
- Use paid advertising to support the baseline SEO strategy.

“Suits looks after Top End Medical Centre in Darwin, which is the largest GP practice in the Top End. With 5 clinic sites and over 1000 clients per day, the volume of work requires the latest up to date services which Suits delivers with timely and very professional care and service.
Our volume of clients has greatly increased with the modern day solutions and usability of our website and Google search to promote and assist our clients with the up most of ease.”
Targeted Keyword Campaigns
(SEM) & Organic Search (SEO)
Targeted keywords specific to Top End’s services and capabilities were implemented across the site and off-page SEO configurations were done. Page 1 rankings were achieved within 6 weeks. Key findings such as non branded health clinic terms and location terms like “Dr near me” were discovered to be essential to driving extra traffic to the site. Significant research was done and is ongoing to ensure non branded keywords rank well within organic results (SEO) and paid campaigns also assist with these search terms.
Suits Digital uses a content first approach to SEO and keyword research. We uncover search terms and traffic volume and gear content towards client needs.
Collateral & Brochures
While working with Top End Medical we have grown our relationship and helped develop their brochures and collateral. Price lists and service outlines for their Travel Dr business have been produced and we continue to tie in all of their above and below the line marketing together.
Suits Digital believe in a consistent delivery of branding and messaging using both print and digital mediums and have been fortunate to work with outstanding clients such as Top End that believe in this philosophy.
The key to staying ahead of competitors in the SEO space is constant work and strong content across all channels, which Suits continues to support to grow.
The Top End Medical Website & Brochures
View some of the key pages & collateral developed for Top End Medical.



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