Mobile-First Marketing in 2017

Mobile-First Marketing in 2017

Mobile and tablet data usage is estimated to increase more than 8 times by 2020. Given the significant increases in mobile searches, Google is moving to mobile-first search indexing over the coming months. A search index is a collection of web pages that a search...
How a SEO Diet Makes a Difference

How a SEO Diet Makes a Difference

I had a conversation with a friend recently and it has stuck with me. On one hand, I was pleased that he referred a potential client but, on the other, he didn’t manage to find out any information about them beyond needing SEO. All he said they asked was, ‘Do they (an...

3 Key Benefits of SEM

Whatever your business goals, Search Engine Marketing (SEM) should be considered as part of your marketing strategy. Correctly managed, the benefits of SEM are significant. Briefly stated, SEM is the process of increasing website traffic by purchasing ads on search...